Catering to
- Women who wear the trousers, but nonetheless choose to put on a dress
- Women with a commanding presence, that exudes glamour and sophistication
- Women who dress for themselves, are fashion-forward and always bold
- Women with strong opinions, who are not afraid to take risks and space
- Women that are engaged by fashion at an intellectual level, who take it seriously and don’t consider it to be a trivial matter
- Women who are active in various creative fields and have a natural openness, curiosity, enthusiasm, and level of comprehension for things which are out of the ordinary
- Women who are self-created, deliberate, discerning, cultured, and confident
- Women defined by a type of no-nonsense femininity
- Women who approach their wardrobe with careful consideration and an expectation for longevity
- Women with polished and exacting tastes, who favor an off-beat choice
- Women who tend to be described and remembered as “the most interesting person in the room”
